Leadership

Tammy Quadrini, President and CEO

Tammy Quadrini offers over 20 years of media experience that spans national and local television/cable, radio, newspaper, out-of-home, publication and billboard.

Though she’s worked across industries as diverse as banking, entertainment, tourism, and fast food, her passion lies in direct response. Tammy’s first foray into the education industry came early in her career with a number of small agencies and while she served as Direct Response Media Supervisor for Bates USA.  Bates was the agency responsible for the timeless classic: M&M’s melt in your mouth, not in your hand.

Responsible for local and national media buying for ITT Technical Institute, Quadrini honed educational advertising strategies that have driven successful recruitment initiatives for post-secondary career colleges across the country.

Tammy joined GMG Marketing as a partner in 1998, managing media for all direct response accounts. Her extensive work in evaluation of lead analysis led her to architect GMG’s proprietary software system designed specifically for direct response analysis. In 2005 she was named President and CEO.

“We’re passionate about our clients business,” notes Tammy, “and committed to partnership with both suppliers and customers. Our objective is to help our clients grow, increase their ROI, and bring all parties to the table to achieve a win-win situation.”