Competitive Analysis

Knowing Your Competition

GMG Marketing is a licensed user of Kantar Media competitive reporting. Kantar is the leading provider of strategic advertising intelligence to advertising agencies, advertisers, and media properties. As a licensed Kantar user, GMG can offer a variety of competitive reports across all media channels.

GMG analyzes competitive trends with regards to units purchased, frequency, YoY variance in spend, quarterly daypart testing, and much more. Reporting can be filtered down to the station level in a single DMA, or encompass cumulative reporting for national data or multiple DMAs. Or it can be filtered down to the individual property within the medium.

Sample creative from your competition is also available and can be analyzed across all mediums.

GMG offers quarterly recommendations to clients, utilizing this strategic intelligence to improve share of voice on any given medium, publication, station, program, or daypart.